Book Two

The Art of War

after Sun Tzu

Thirteen chapters on assessment, positioning, timing, terrain, and intelligence, read for what they still get right about marketing and competition.

  1. — Overview: The Art of War, applied
  2. I Laying Plans
  3. II Waging War
  4. III Attack by Stratagem
  5. IV Tactical Dispositions
  6. V Energy
  7. VI Weak Points and Strong
  8. VII Maneuvering
  9. VIII Variation in Tactics
  10. IX The Army on the March
  11. X Terrain
  12. XI The Nine Situations
  13. XII The Attack by Fire
  14. XIII The Use of Spies
  15. — Closing the Art of War (closing)