Books
The longer arguments. For the essays, head to the library.
Published, second edition
Buy on Amazon Why Cybersecurity Marketing Doesn't Work
What Changes When Trust Is Part of the Product
On why conventional marketing and sales strategies often fall short in a market where the buyer isn't just purchasing a service. They're trusting a company with their infrastructure and their organization's future.
Coming soon
The Cybersecurity Visibility Gold Rush
SEO, AEO, GEO, and the Untapped Opportunity in Cybersecurity Marketing
On the commercial opportunity created by AI-driven changes in how buyers find and evaluate cybersecurity firms, and the gap between that opportunity and the industry's adoption of it.
In progress. Want to hear when it's out? Email hello@ilijastoev.com.